fast-Fashion retailer Primark To Train Indian Cotton Farmers on sustainable farming tacks

Primark, one of Europe’s largest fast fashion retailers, has committed to training an additional 125,000 smallholder cotton farmers in India, Pakistan, and Bangladesh in more sustainable farming methods by the end of 2023.

The organization’s sustainable cotton programme teaches farmers how to use less toxic fertilizers and pesticides, as well as less water, to help preserve biodiversity and combat climate change. According to the organisation, it also cuts input costs and increases yields and revenues for farmers.

The commitment will bring the overall number of farmers in the programme to over 275,000 by the end of next year, according to Primark, which is controlled by London-listed Associated British Foods.

Primark pledged in September to reduce its environmental effect by utilising more recyclables, making garments more robust, and raising employee compensation.

By 2027, it promised that all of the cotton in its garments would come from its sustainable cotton initiative, either organic or recycled. By 2030, it plans to create all of its products out of recycled fibres or more sustainably sourced material.

Primark currently makes over 40% of their apparel from recycled fibres or more ecologically sourced materials.

Major brands are under pressure to alter supply chains and address a culture that has resulted in millions of products ending up in landfills, thanks to environmental campaigners calling out the fashion industry for its extensive use of water and chemicals.

Many environmental activists are sceptical of brand green commitments, claiming that they are motivated by a desire for good PR rather than a desire to transform the industry’s culture. Primark claims that its vast scale allows them to make an impact.

Primark announced last month that it would hike some prices to combat rising inflation.